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When you access our website, our web server processes certain information for technical reasons (so-called server log files<\/strong>), e.g., date\/time, URL\/referrer, status code, browser information, IP address.<\/p>\n\n\n\n<\/div>\n\n\n\n
\n- Purpose:<\/strong> Operation of the website, error analysis, IT security<\/li>\n\n\n\n
- Legal basis:<\/strong> legitimate interest (Art. 6(1)(f) GDPR)<\/li>\n\n\n\n
- Retention period:<\/strong> typically up to 14 days<\/strong>, unless security-related clarification is required for a longer period<\/li>\n<\/ul>\n\n\n\n
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5.2 Contact requests (e.g., contact form, email)<\/h4>\n\n\n\n<\/div>\n\n\n\n
When you write to us, we process the data you provide (typically name, email address, telephone number, and the content of your message).<\/p>\n\n\n\n
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\n- Purpose:<\/strong> Processing\/responding, follow-up questions, documentation<\/li>\n\n\n\n
- Legal basis:<\/strong> depending on context, contract\/pre-contract (Art. 6(1)(b) GDPR) or consent (Art. 6(1)(a) GDPR)<\/li>\n\n\n\n
- Retention period:<\/strong> as long as necessary; beyond that, only within the scope of legal obligations or for the enforcement\/defense of legal claims<\/li>\n<\/ul>\n\n\n\n
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5.3 Cookies, consent, and similar technologies<\/h4>\n\n\n\n<\/div>\n\n\n\n
We use various cookies and similar technologies (e.g., local storage) on our website to provide basic functions, analyze usage, and optimize our content and advertising measures. The tools for each cookie category are listed directly on the website.<\/p>\n\n\n\n
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Necessary cookies<\/strong> are used for basic functions, security, and the technical provision of the website.<\/p>\n\n\n\nPerformance\/analytics cookies<\/strong> and marketing cookies<\/strong> are generally only used if you have actively given us your consent<\/strong> (exception: Google Tag Manager is listed under necessary cookies).<\/p>\n\n\n\n<\/div>\n\n\n\n
Third-party providers \/ third countries (e.g., USA)<\/strong><\/p>\n\n\n\n<\/div>\n\n\n\n
Cookies\/similar technologies may also result in personal data being processed by us and by third-party providers (e.g., providers of analytics or advertising services). These third-party providers may be based in third countries (e.g., USA) or process data there. For certain third countries, there may be no adequate level of data protection within the meaning of the GDPR. Therefore, there may be a risk that authorities in the third country access data and that no effective legal remedies are available against this.<\/p>\n\n\n\n
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Consent, withdrawal, and settings<\/strong><\/p>\n\n\n\n<\/div>\n\n\n\n
If you click “Accept all cookies” or activate individual categories, you consent to the use of the respective technologies and \u2013 depending on the services used \u2013 to any transfer to recipients in third countries.<\/p>\n\n\n\n
You can withdraw or change your consent at any time with effect for the future via the cookie preferences<\/strong>. Necessary cookies generally cannot be deactivated because they are essential for the operation of the website. Further details on the cookies and similar technologies currently in use (e.g., name, purpose, and retention period) can also be found in the cookie preferences<\/strong> on our website.<\/p>\n\n\n\n<\/div>\n\n\n\n
5.4 Use of our software \/ BauMaster trial access<\/h4>\n\n\n\n<\/div>\n\n\n\n
When you use BauMaster (e.g., via trial access or as a customer), we process personal data to provide, operate, secure, and support the software and to further develop it.<\/p>\n\n\n\n
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What data may be collected?<\/strong><\/p>\n\n\n\n<\/div>\n\n\n\n
Depending on usage and role (e.g., administrator, user, contact person), the following data may be processed in particular:<\/p>\n\n\n\n
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\n- Account and contact data:<\/strong> Name, email address, telephone number, company, role\/function, language settings.<\/li>\n\n\n\n
- Login and security data:<\/strong> Access credentials (usually encrypted\/secured), login times, technical security information.<\/li>\n\n\n\n
- Usage and device data:<\/strong> e.g., browser used, operating system, device identifiers, IP address, timestamp.<\/li>\n\n\n\n
- Content\/project data in BauMaster:<\/strong> Data that you (or authorized persons in your company) enter or upload in BauMaster (e.g., project information, protocols, photos, documents, notes).<\/li>\n\n\n\n
- Support and communication data:<\/strong> Contents of support requests, emails, chat histories, or screenshots if you provide them to us for error analysis.<\/li>\n<\/ul>\n\n\n\n
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What do we use this data for?<\/strong><\/p>\n\n\n\n<\/div>\n\n\n\n
\n- Provision of software and functions:<\/strong> User management, authentication, synchronization, storage and display of your content.<\/li>\n\n\n\n
- Operation and security:<\/strong> Protection against misuse, attack defense, error analysis, stability and performance monitoring.<\/li>\n\n\n\n
- Customer support and assistance:<\/strong> Processing of requests, assistance with technical problems.<\/li>\n\n\n\n
- Billing and contract processing (for customers):<\/strong> as necessary for contract fulfillment and compliance with legal obligations.<\/li>\n<\/ul>\n\n\n\n
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Legal bases<\/strong><\/p>\n\n\n\n<\/div>\n\n\n\n
\n- Contract\/pre-contract (Art. 6(1)(b) GDPR)<\/li>\n\n\n\n
- Legal obligation (Art. 6(1)(c) GDPR)<\/li>\n\n\n\n
- Legitimate interest (Art. 6(1)(f) GDPR)<\/li>\n\n\n\n
- Consent (Art. 6(1)(a) GDPR), if we obtain this in a specific case<\/li>\n<\/ul>\n\n\n\n
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Retention period \/ deletion<\/strong><\/p>\n\n\n\n<\/div>\n\n\n\n
We fundamentally only store personal data for as long as necessary for the purposes mentioned above.<\/p>\n\n\n\n
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\n- We typically store data from trial access and usage for the duration of the trial access\/contract. When a trial access ends or a cancellation occurs, our deletion script provides for a safety period of 180 days before your data is permanently and irrevocably deleted.<\/li>\n\n\n\n
- Beyond that, we only store data as required by statutory retention obligations or limitation periods, or when necessary for the defense\/establishment of legal claims.<\/li>\n<\/ul>\n\n\n\n
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Details on recipients and service providers\/tools used can be found in sections 6 and 9 as well as in the respective tool details below.<\/p>\n\n\n\n
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5.5 Newsletter (Zoho Campaigns)<\/h4>\n\n\n\n<\/div>\n\n\n\n
When you subscribe to our newsletter, we process your personal data to regularly send you information about BauMaster (e.g., product news, updates, invitations, and offers) by email.<\/p>\n\n\n\n
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What data do we process?<\/strong><\/p>\n\n\n\n<\/div>\n\n\n\n
\n- Master data:<\/strong> Your email address and, if applicable, your name if you provide it.<\/li>\n\n\n\n
- Proof of registration:<\/strong> Time of registration and confirmation (double opt-in) as well as technical log data to be able to prove your consent.<\/li>\n\n\n\n
- Performance metrics:<\/strong> We evaluate whether<\/strong> a newsletter was opened and whether<\/strong> links were clicked (aggregated open and click rates). We do not use individual click tracking<\/strong> for marketing purposes via website tracking\/cookies.<\/li>\n<\/ul>\n\n\n\n
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Purposes of processing<\/strong><\/p>\n\n\n\n<\/div>\n\n\n\n
\n- Sending the newsletter<\/li>\n\n\n\n
- Measuring and improving content (open and click rates)<\/li>\n<\/ul>\n\n\n\n
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Legal basis<\/strong><\/p>\n\n\n\n<\/div>\n\n\n\n
\n- Newsletter dispatch and performance measurement: Consent (Art. 6(1)(a) GDPR)<\/strong><\/li>\n\n\n\n
- Logging\/proof of your consent (double opt-in): legitimate interest (Art. 6(1)(f) GDPR)<\/strong>, so that we can document lawful registration<\/li>\n<\/ul>\n\n\n\n
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Recipients \/ service providers<\/strong><\/p>\n\n\n\n<\/div>\n\n\n\n
Dispatch and analysis are carried out via Zoho Campaigns<\/strong> (ZOHO One) as a service provider (data processor).<\/p>\n\n\n\n<\/div>\n\n\n\n
Retention period<\/strong><\/p>\n\n\n\n<\/div>\n\n\n\n
We fundamentally store your newsletter data until you withdraw your consent<\/strong> (unsubscribe). We retain log data for proof of consent beyond that for as long as necessary for documentation and for the defense\/establishment of legal claims<\/strong>.<\/p>\n\n\n\n<\/div>\n\n\n\n
Withdrawal \/ unsubscription<\/strong><\/p>\n\n\n\n<\/div>\n\n\n\n
You can withdraw your consent at any time with effect for the future by using the unsubscribe link<\/strong> in each newsletter or by contacting us. The withdrawal does not affect the lawfulness of processing carried out up to that point.<\/p>\n\n\n\n<\/div>\n\n\n\n
5.6 Direct marketing \/ CRM communication (Zoho CRM, BauMaster App)<\/h4>\n\n\n\n<\/div>\n\n\n\n
We process personal data of prospects and customers to communicate with you as part of the business relationship or for contract initiation. Contact may be made by email or telephone, for example, and is documented in our CRM. Emails can also be sent from the BauMaster app.<\/p>\n\n\n\n
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What data do we process?<\/strong><\/p>\n\n\n\n<\/div>\n\n\n\n
\n- Contact data:<\/strong> Name, email address, telephone number, company, function\/role<\/li>\n\n\n\n
- Communication data:<\/strong> Contents and metadata of emails\/messages, conversation notes, contact and transaction history<\/li>\n\n\n\n
- Organizational data:<\/strong> e.g., responsibilities, status (prospect\/customer), appointment references<\/li>\n<\/ul>\n\n\n\n
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Purposes of processing<\/strong><\/p>\n\n\n\n<\/div>\n\n\n\n
\n- Responding to inquiries and coordination as part of contract initiation<\/li>\n\n\n\n
- Customer communication (e.g., information on use, processing, changes)<\/li>\n\n\n\n
- Direct marketing within the legal framework (e.g., product information)<\/li>\n<\/ul>\n\n\n\n